Reinvent the World is a brand and social innovation consultancy.

Mission

We reinvent brands and organizations to create a more sustainable world.

Impact

We use emerging tools and methods of social innovation, combined with authentic storytelling to create impact across three areas:

Brands

Understand and articulate your brand story, driving internal alignment and purpose while creating external awareness and impact.

Organizations

Increase and evolve your organizational capacity for awareness, collaboration and innovation.

World

Create positive impact for a better world by aligning your business objectives with sustainable action and activism.

Approach

We use emerging tools and methods of social innovation with authentic storytelling to create impact across three areas:

Story
Level 1

Using consumer and cultural insights, we create authentic brand stories, grounded in awareness and integrity, and tell them to the world in compelling, innovative ways.

Product
Level 2

We help brands explore and balance what’s possible with what’s needed in the world to drive product innovation with positive social impact.

Story Level 1

Using consumer and cultural insights, we create authentic brand stories, grounded in awareness and integrity, and tell them to the world in compelling, innovative ways.

Product Level 2

We help brands explore and balance what’s possible with what’s needed in the world to drive product innovation with positive social impact.

Culture Level 3

We help you align your brand story with your internal culture and teach you how to activate awareness, creativity, and collaboration to fuel innovation and performance.

System Level 4

Ultimately, our goal is to help you develop whole system integrity to create positive social impact across every part of your organization.

Approach

We create change and engage with brands and organizations on four levels. All four are rooted in finding the balance between innovation and integrity:

Story Level 1

Using consumer and cultural insights, we create authentic brand stories, grounded in awareness and integrity, and tell them to the world in compelling, innovative ways.

Product Level 2

Explore and balance what’s possible with what’s needed in the world, to drive product innovation with positive social impact.

Culture Level 3

Align your brand story with your internal culture and learn how to activate awareness, creativity, and collaboration to fuel innovation and performance.

System Level 4

Ultimately, our goal is to help you develop whole system integrity to create positive social impact across every part of your organization and in your world.

Experience

We have more than 80+ years of combined experience working with some of the biggest companies in the world.

Leadership

Reinvent is committed to a transparent, creative and highly collaborative work environment.

Phyllis Deally

CEO and Founder

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David Drucker

COO and Principal

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Mehul Sangham

Principal, Director of Social Impact and Technology

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Beth Fetzer

Principal, Director of Research and strategy

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Phyllis Deally

CEO and Founder

Phyllis Schaeffler Dealy, is an entrepreneur, consultant and brand expert with more than 25+ years experience working with B2C and B2B brands to bring creative ideas to life. Her client experience includes top tier brands like Duracell, Procter & Gamble, Pirelli Motors, and Hickory Farms as well as start up companies and consultancies like The Energy Project, Altman Vilandrie, PURE Insurance and Crane & Lion. She founded Reinvent The World in 2016 to help energize and motivate forward-thinking brands, leaders, and organizations to create a better world. She studied organizational design and system change with The Presencing Institute and is an expert facilitator and keynote speaker.

David Drucker

COO and Principal

David has been a financial and operating partner in several pioneering founder-driven and private-equity backed marketing communication, branding and consulting companies for more then 20 years.   In 2011, he was recruited to lead the NYC pharmaceutical agency, Concentric Pharma, through a sale event to MDC Partners, a publicly traded Canadian-based holding company.  After managing six years of growth and consistent earnings performance as a CFO for this healthcare division within MDC Partners, David decided to bring his operational expertise to partner with Phyllis Dealy at Reinvent.  As a principal in Reinvent, David is responsible for finance, operations, legal, real estate and talent acquisition.

Mehul Sangham

Principal, Director of Social Impact and Technology

For the last decade, Mehul has worked at the intersection of business, tech and society, playing a central role in the design of new innovations, technologies and models that aim to fundamentally transform failing systems through practices of social innovation. He holds an MPhil in Inclusive Innovation (UCT) and is currently working towards his doctorate, which explores practices of system innovation. Mehul offers Reinvent clients a unique blend of real world experience and practical know-how, supported by an extensive knowledge of design and innovation theory.

Beth Fetzer

Principal, Director of Research and strategy

Beth is a 25-year veteran of brand strategy. She’s worked with packaged goods giants like Kraft and Nestle reengaging consumers with the brands of their youth in light of modern-day competition and cultural shifts. More recently, she defined and built a new brand for Goldman Sachs' launch of their first-ever consumer fin-tech offering, Marcus.com.

Beth has spent the better and most meaningful part of her career working in social marketing and the pharmaceutical/health sector. From reducing teen drug use, to raising awareness of refugee relief, or highlighting the benefits of new treatments in almost every disease category, Beth has prided herself in unlocking powerful human truths to leverage within the strategic process.

Let's Reinvent Together

If you’re ready to reinvent your brand or organization, get in touch with us.

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