Reinventing the brand of B2B leader who’s In it for Life
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The Client
Viant, a global firm with a clear mission to save and extend lives through innovative medical device design and manufacturing services needed a brand innovation partner to help them establish their brand, build industry leadership and communicate a unique value proposition in a highly competitive and crowded market.
The Challenge
Viant, a global firm with a clear mission to save and extend lives through innovative medical device design and manufacturing services needed a brand innovation partner to help them establish their brand, build industry leadership and communicate a unique value proposition in a highly competitive and crowded market.
The Work
Over a three-year brand building process, Reinvent partnered with Viant to help elevate and amplify every aspect of Viant’s brand. We worked with executive leadership and spoke with key customers to craft a unique value proposition, reinforced core messaging inside and outside the company to strengthen culture and clarity of mission and built out brand assets and sales materials that drove business and established industry leadership.
Our work together included:
- 45+ customer and stakeholder interviews
- Value proposition workshops and strategy
- Reinvent Roadmap (for strategic marketing plan)
- Competitive insights report
- Visual design and brand style guide
- Brand voice and key messaging
- Creative assets across all channels (e.g. digital, social, video, website, sales collateral, trades show and sales presentations)
- Internal tools for customer communications
See our other projects
Let’s make it happen
We’d love to talk about your next project. This could be the beginning of something great.