Reinventing a beloved event during COVID
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The Client
Susan G Komen is the [godmother] of breast cancer organizations, with a rich history, well-established [legacy?] programs, and a tight-knit community. One of it’s most impactful events is the Susan G. Komen 3-Day where participants walk 60 miles over 3-Days and raise $2,300 to fuel the mission to end breast cancer.
The Challenge
Susan G Komen is the [godmother] of breast cancer organizations, with a rich history, well-established [legacy?] programs, and a tight-knit community. One of it’s most impactful events is the Susan G. Komen 3-Day where participants walk 60 miles over 3-Days and raise $2,300 to fuel the mission to end breast cancer.
The Work
Reinvent partnered with Event 360, Komen’s 3 Day event program partner to ideate and execute an alternative 3-Day program to launch in May of 2021. We had two months to get from idea to impact. We started by identifying the elements that resonated most with the community and balancing that with the constraints and opportunities of hybrid event model. Out of this (plus some creative juju) came a new campaign and program, 3-Day Nation - a three-week celebration of the community’s grit, commitment, and purpose. This made a powerful difference as it laid the foundation for a new kind of hybrid experience that continued to raise over a $1MM despite the lack of the original signature in-person event.
Our work together included:
- Product Design & Consulting
- User Experience Journey Map
- Visual design, style guide and brand voice
- Launch campaign - digital, video, social
- Website assets & messaging
- User Generated Content
- 3-Day program integration & cross promotion with live event
See our other projects
Let’s make it happen
We’d love to talk about your next project. This could be the beginning of something great.